New Numbers Show Nova Scotia Tourism Continues to Thrive

We understand the positive effects the tourism industry has on communities across Nova Scotia, and we continue to be encouraged by the rising number of visitors to our beautiful province.

Nova Scotia’s tourism numbers from July show another strong month. Here are some of the highlights:

  • Non-resident visitation is up by 9 per cent, meaning an additional 32,000 visitors.
  • Of the additional visitors in July, 23,000 arrived by air, an increase of 27 per cent. Visitation by road increased by three per cent.
  • Number of licensed room nights is up by two per cent compared to July 2016.
  • Our occupancy rate has increased by six percentage points to 70 per cent.
  • Halifax sold the most room nights at 171,000, followed by Cape Breton at 84,000 and the Bay of Fundy and Annapolis Valley region at 64,000.

“I am continually impressed by the strong economic growth the tourism industry is achieving this year,” said Geoff MacLellan, Minister responsible for Tourism Nova Scotia.

The preliminary estimate of tourism revenues through 2017 is $1.4 billion, compared with $1.3 billion in 2016.

So far this year, our province has seen a total increase of 95,000 visitors compared to 2016. For the first time in more than a decade, Nova Scotia has seen three straight years of visitor growth.

Investing in Continued Growth for Nova Scotia

Your Liberal government is committed to investing in our growing tourism industry to help Nova Scotia thrive, make more jobs for young people and help improve our communities.

With the help of our new $8 million fund, we will be maintaining and enhancing existing tourist attractions, like the painting of the Peggy’s Cove Lighthouse. We have also invested $6.66 million towards a new berth and other upgrades to the Sydney Marine Terminal.

As Liberals, we know the tourism sector is extremely important to Nova Scotia’s economy, employing people in rural and urban communities across our province. Our investments, coupled with the continual increase in tourism numbers prove that our plan to help grow our economy is working.