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Investing in Iconic Tourism Sites Across Nova Scotia

Tourism is extremely important to Nova Scotia’s economy, generating substantial revenue for our province and communities and employing 1 in 5 Nova Scotians. We had our best year for tourism in 2017 and last year was the fourth consecutive year of growth.

Tourism revenue for 2017 reached $2.7 billion, and a record 2.4 million visitors came to the province.

We know our province’s iconic tourism sites – like Peggy’s Cove – get people excited about visiting Nova Scotia. They inspire people to choose us over other destinations.

That is why it’s so important that our iconic sites have the infrastructure they need to deliver positive, memorable visitor experiences.

During the last election campaign, we committed to enhancing Nova Scotia’s leading tourism sites. Today, your Liberal government is pleased to announce we are investing a total of $6 million in five iconic sites.

Through our new Tourism Revitalization of Icons Program, we are investing:

  • $2 million dollars in Peggy’s Cove
  • $1.5 million in the Halifax Waterfront
  • $1 million in the Cabot Trail
  • $750,000 in the Lunenburg Waterfront
  • $750,000 in the Bay of Fundy area, including Annapolis Royal

All of these investments will be over three years.

Investing in these iconic sites will enhance visitor access and experiences, and create more opportunities for private sector tourism operators to develop exciting travel products and services. Ultimately, enhancing our icons will attract even more visitors to the province, and help this important sector continue to grow.

The new Icons Program will be administered by Tourism Nova Scotia, and will include engaging key stakeholders including industry and community members in the planning of these specific investments and work with other levels of government to explore additional funding opportunities.

Develop Nova Scotia, a recently announced new Crown Corporation, will partner with Tourism Nova Scotia on the enhancement of Peggy’s Cove and lead the development and implementation of a master plan for Peggy’s Cove.

Partners for the other four iconic sites will be announced at a later date.

We are so fortunate to live in such a remarkable part of the world. Nova Scotia is a wonderful place, and an excellent place to visit. Our tourism sector continues to work hard to reach the $4 billion in tourism revenue by the 2024 target, and your Liberal government is proud to support tourism and invest in its growth.



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