Boosting Nova Scotia’s Tourism

  • Investing $18.2 million to provide grants for tourism operators to help with marketing and other costs.
  • Investing $5.8 million in marketing campaigns to encourage Nova Scotians to re-discover our province.
  • Ensuring that tourism operators can increase their online presence and adopt digital technologies by investing $5 million over two years in the Tourism Digital Assistance Program.
  • Revitalizing Nova Scotia’s iconic tourist sites through the Tourism Revitalization of Icons Program.

Nova Scotia is known across the globe for it’s beauty and warm welcomes. Tourism was generating over $2.6 billion annually in 2019 in economic activity, supporting over 40,000 direct jobs in Nova Scotian communities.  In 2020 that number dropped dramatically to $900 million. Our tourism operators were one of the hardest hit sectors during the pandemic.

That’s why our government responded with a restart package to energize our communities and help prepare operators to re-open. We invested $18.2 million to provide grants for tourism operators to help with marketing and other costs. As well, we made admission to the 28 museums operated by the province free for July and August.

We also invested $5.8 million in marketing campaigns encouraging Nova Scotians to “re-discover” our province, and showcasing the incredible experiences that we have to offer to visitors in other domestic markets.
A re-elected Liberal government will continue to support the restart of our tourism sector by investing $5 million more over the next two years to extend the Tourism Digital Assistance Program. This program will ensure our tourism operators have the resources to increase their online presence to attract more customers and adopt digital technologies to improve efficiency and visitor experiences.

Revitalizing Nova Scotia’s Iconic Tourist Sites

International travellers visit the many remarkable sights and attractions the province offers, benefiting communities and businesses across all regions. Our icons have a high level of recognition nationally and internationally and see tens of thousands of visitors every year. Our icons are the “must-see” destinations that help motivate travel to the province.

Increasing access to these wonders of our province is a priority for our government. For example, our Liberal government contributed $750,000 to the Georges Island wharf project through the Tourism Revitalization of Icons Program, ensuring that tourists and Nova Scotians have access to this historical site in Downtown Halifax.

A re-elected Rankin government will look for opportunities to make our local attractions more accessible and provide more unique experiences to draw visitors to our province and help Nova Scotians rediscover their province.